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the quirky pineapple blog

culturally competent marketing

4 Reasons AI Can’t Write Culturally Aware Copy – And an Agency Can

It’s no secret that AI has been doing some heavy lifting in the content and marketing world. And yes, it’s pretty impressive – from churning out articles to creating images, suggesting hot topics to keep you relevant, and even supplying you with an endless amount of snappy email subject lines. …

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3 Thought Leadership Examples to Avoid Being a “Bro”

When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain…

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Why Thought Leadership Is Important and How to Establish It

Establishing thought leadership can be one of the best ways to increase brand awareness and visibility for your business – especially if you are the CEO, Visionary, or Founder (well, actually, it’s great for employees and teams, too). By cementing yourself as an expert in your field, you won’t only…

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3 Ways to Use Marketing to Become a Cultural Ambassador

There’s a common misconception that marketing is only good for creating profit, making sales, increasing your revenue, etc.  And while it is an important part of all of these things, there’s also a side of marketing that can be used to, say…create good or generate positive impact. How? By using…

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4 Tips for Being Culturally Aware with Your Brand Message

Thanks to the internet, brands today have a much wider reach.  Take certain types of service providers, for example. They can work with clients from anywhere in the world! As long as there’s a working internet connection – and connect with people from countries thousands of kilometers away from them….

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

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