the quirky pineapple blog

digital content strategy

Why You Need a Brand Message Before Creating Content

Creating content for your business is essential to building a solid online presence and connecting with your target audience. However, before creating content, it’s vital to have a clear brand message in place.  And why’s that? Take a seat –– we’re about to break it down for you!


3 Reasons Your Digital Content Strategy Isn’t Working (And How to Fix IT!)

Ah, 2023 – the new year is officially upon us. New beginnings, fresh ideas, and… an updated digital content strategy? 🎶 Oh, yeah 🎶 Let’s face it: the new year is a great time – if not a perfect time – for that always-welcome marketing refresh… especially if your digital…

brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio


We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!