Creating content for your business is essential to building a solid online presence and connecting with your target audience. However, before creating content, it’s vital to have a clear brand message in place. And why’s that? Take a seat –– we’re about to break it down for you!
With the rise of platforms like Instagram and TikTok, traditional marketing techniques are slowly evolving – and, some, disappearing – to make room for more up-to-date features that will catch someone’s attention. And not only are platforms evolving, but consumers are too. We’ve become hyper-connected and ultra-sensitive to marketing attempts…
Ah, the launch strategy. The nerves, the excitement, the butterflies-in-your-stomach feelings that keep you up at night. Been there, done that…can’t wait to do it again! As a business continues to grow, it makes sense that so should it’s catalog of offers, right? And as a business owner becomes more…
Let’s cut to the chase: email marketing is an essential part of any marketing strategy. Why? Because it helps you personalize messages, stay connected with your audience, and increase sales at a very affordable cost. However, before you can start planning a fully-fledged email marketing strategy, you first need to…
Marketing sounds easy, right? You talk about your services, your products, your offers and then people buy them! You’re helping them with what you can offer and give, they’re happy with what they got out of the transaction, and now it’s time to sell something else. But… what if you’re…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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