Navigating the ever-changing landscape of content marketing can often feel like stepping into a library wearing a blindfold. Sure, you know the place is brimming with information… but you can’t really see where you’re going or how it’s going to help you because it’s just that overwhelming. But we’re going…
Here’s a top industry secret: email marketing is one of the most effective ways to reach out to your audience, establish relationships, and increase revenue. Not only does email marketing deliver the highest ROI – $42 for every $1 you spend – it’s also becoming extremely popular, with 79% of…
Establishing and maintaining an effective client communication cycle is one of the most important things you can do for your business. Why? Because it keeps things clear from the start (which means both you and your client are aware of the scope and won’t try to overstep), it streamlines the…
If you’re still debating whether or not to get started with email marketing for your small business, let this be a sign: today’s the day! Today, email marketing is one of the most powerful tools you can leverage to connect with your audience, reach new customers, and – ultimately –…
Ah, the launch strategy. The nerves, the excitement, the butterflies-in-your-stomach feelings that keep you up at night. Been there, done that…can’t wait to do it again! As a business continues to grow, it makes sense that so should it’s catalog of offers, right? And as a business owner becomes more…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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