Here’s a top industry secret: email marketing is one of the most effective ways to reach out to your audience, establish relationships, and increase revenue. Not only does email marketing deliver the highest ROI – $42 for every $1 you spend – it’s also becoming extremely popular, with 79% of…
Establishing and maintaining an effective client communication cycle is one of the most important things you can do for your business. Why? Because it keeps things clear from the start (which means both you and your client are aware of the scope and won’t try to overstep), it streamlines the…
Ah, repeat clients. The holy grail for most business owners out there. Finding clients that will come back is one of the most important things you can do to help your business grow. But that’s probably easier said than done, right? With so much information coming at consumers from every…
If you’re still debating whether or not to get started with email marketing for your small business, let this be a sign: today’s the day! Today, email marketing is one of the most powerful tools you can leverage to connect with your audience, reach new customers, and – ultimately –…
Ah, the launch strategy. The nerves, the excitement, the butterflies-in-your-stomach feelings that keep you up at night. Been there, done that…can’t wait to do it again! As a business continues to grow, it makes sense that so should it’s catalog of offers, right? And as a business owner becomes more…
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