When it comes to CTA copywriting, there’s more to it than simply slapping a “Buy Now!” button on your page and calling it a day. After all, a good CTA (also known as a call-to-action) is all about hooking your audience and turning them from passive browsers into engaged customers….
A large part of intercultural marketing for global businesses is – you guessed it: intercultural copywriting. Much like intercultural communication, intercultural copywriting can help you get your point across in a way that doesn’t exclude a certain group of people, isn’t triggering to others and has enough power to create…
Nowadays, a one-size-fits-all approach to marketing simply doesn’t cut it. Consumers have become smarter. They’re more connected and hyper-aware of the techniques that marketers and advertisers use to get their message across. As such, they’re able to smell the BS from miles away… That’s where human-centered marketing comes into play….
Copywriting is, without a doubt, one of the most powerful tools that you can employ to help propel your business forward, spread your message, and build your community. However, traditional marketing techniques have (unfortunately) taught us that copywriting should be manipulative, exploitative, and mess with our audience’s emotions all for…
That nagging suspicion of yours is pretty accurate: terms like inclusion, authenticity, cultural competence, liberation, and feminism are not your typical marketing vocab. You only have to scroll through your Instagram feed to see that oppressive marketing tactics are still a mainstream thing. Yes, pressure tactics work – quite well,…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!
A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!
