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the quirky pineapple blog

inclusive marketing

Should You Generate Content Using AI or Pay a Strategist?

Fact: AI isn’t going anywhere. Also fact: That doesn’t mean that you have to fall into the trap of using it all the time in order to get ahead.  We’ll be the first to admit that it’s easy to get swept up by the allure of AI. Especially when it…

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How to Degender Your Site and Implement Inclusive Copywriting

When it comes to inclusive copywriting, one of the most important things to keep in mind is gendered language – as in, degendering your language. Whether intentional or not, gendered language shows up… more often than you might think. Not only can gendered language reinforce societal stereotypes, but it can…

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3 Thought Leadership Examples to Avoid Being a “Bro”

When it comes to thought leadership, there’s a fine line between inspiration and hindrance. While some people – and brands – are great when it comes to creating exemplary thought leadership content, others… miss the mark. That’s why we’ve rounded up our favorite thought leadership examples to help you gain…

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What Is Intercultural Copywriting?

A large part of intercultural marketing for global businesses is – you guessed it: intercultural copywriting. Much like intercultural communication, intercultural copywriting can help you get your point across in a way that doesn’t exclude a certain group of people, isn’t triggering to others and has enough power to create…

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4 Tips for Being Culturally Aware with Your Brand Message

Thanks to the internet, brands today have a much wider reach.  Take certain types of service providers, for example. They can work with clients from anywhere in the world! As long as there’s a working internet connection – and connect with people from countries thousands of kilometers away from them….

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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