the quirky pineapple blog

market research

womxn sitting at a desk working on her brand voice

How Developing a Brand Voice Can Help Your Business Succeed

A reflection of your business, developing a unique brand voice can be the difference between making it and breaking it when it comes to starting out and connecting with your audience. Let’s face it: there’s no room for a wishy-washy, sort-of-there brand personality. You’re either clear from the beginning, or…

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The Top 4 Benefits Of Developing A Unique Brand Identity

In today’s fast-paced world, starting a business and launching a brand means competing against household names that have been around for years. This means that standing out and getting recognized is definitely tough, but never impossible. And how, you might ask, can you make your way into the spotlight? Enter:…

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small business owner having market research call

3 Questions to Ask During Market Research for Small Business

How do you get the information and data you need to create a marketing campaign or validate a new service? MARKET RESEARCH. If you knew conducting market research for small business could help you increase your clients, convert them, and keep them loyal to your brand – wouldn’t it be…

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5-step market research process for content marketing

5-Step Market Research Process (that isn’t boring or daunting!)

Your favorite brand sends out a quick quiz after you’ve bought something from their online shop. It’s a short survey asking for your feedback on the newest product you’ve just bought and they want to know what you think! You may not know this, but they’re conducting market research for…

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woman sitting on the couch with her laptop doing market research for content

How to Do Different Types of Market Research for Your Content

Market research isn’t just a fancy-word that startups and big business giants spew. It’s an organized effort to find information about your target markets, customers, and if an idea, product, or service is viable. This is an effective tool to use in business strategy that will help your revenue grow…

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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