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the quirky pineapple blog

marketing tips

4 Tips for Hiring a Copywriter (And When to Know It’s Time)

Marketing your business can feel like… a lot. From developing your brand identity to putting together a brand message strategy, there’s always something that you need to tackle or refine. However, there’s one BIIIIG factor that we believe can make the difference between a marketing plan that falls flat and…

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4 Examples of Businesses That Need Video Marketing vs. Blog Posts

Choosing between short-form vs. long-form content for your marketing strategy can already be enough of a headache – especially when you’re still finding your groove and understanding your audience’s needs and likes. However, there’s one more decision that businesses and founders also need to take into account when it comes…

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new year business planning with a brand strategist at The Quirky Pineapple Studio

End-of-Year Wrap-Up and New Year Business Planning

What better way to plan for business and marketing in the New Year, than to start with reflection! One of my favorite activities in business planning isn’t so much the ‘planning’ aspect, although don’t get me wrong – I love that, too… It’s actually setting aside some quiet, intentional time…

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How to Know It’s Time to Outsource Your Marketing

Running a business means wearing a ton of different hats and playing different roles – from accountant to salesperson, IT support, project manager, and even marketer.  And while handling all of these diverse roles can be invigorating in the early stages… it’s not always sustainable in the long run.  After…

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Season 1, Episode 1: Why we decided traditional marketing sucks

Created by introverted-extroverted copywriting duo, Cassandra Le and Monica Schrock, “Business Without the Buts” digs deep into how to create a more ethical economy through conversations about challenging the status quo, marketing with less manipulation, and creating action for more inclusive businesses. The last episode of “Business Without the Buts”…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!