Marketing your business can feel like… a lot. From developing your brand identity to putting together a brand message strategy, there’s always something that you need to tackle or refine. However, there’s one BIIIIG factor that we believe can make the difference between a marketing plan that falls flat and…
Choosing between short-form vs. long-form content for your marketing strategy can already be enough of a headache – especially when you’re still finding your groove and understanding your audience’s needs and likes. However, there’s one more decision that businesses and founders also need to take into account when it comes…
What better way to plan for business and marketing in the New Year, than to start with reflection! One of my favorite activities in business planning isn’t so much the ‘planning’ aspect, although don’t get me wrong – I love that, too… It’s actually setting aside some quiet, intentional time…
Running a business means wearing a ton of different hats and playing different roles – from accountant to salesperson, IT support, project manager, and even marketer. And while handling all of these diverse roles can be invigorating in the early stages… it’s not always sustainable in the long run. After…
Created by introverted-extroverted copywriting duo, Cassandra Le and Monica Schrock, “Business Without the Buts” digs deep into how to create a more ethical economy through conversations about challenging the status quo, marketing with less manipulation, and creating action for more inclusive businesses. The last episode of “Business Without the Buts”…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.