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the quirky pineapple blog

marketing

How to Degender Your Site and Implement Inclusive Copywriting

When it comes to inclusive copywriting, one of the most important things to keep in mind is gendered language – as in, degendering your language. Whether intentional or not, gendered language shows up… more often than you might think. Not only can gendered language reinforce societal stereotypes, but it can…

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How to Use Intercultural Marketing and Communication

We’ve already discussed the importance of intercultural copywriting in a previous blog post. However, there’s an even bigger way to ensure you’re reaching the right audience. Enter: intercultural marketing. By ensuring that you’re working on a more inclusive approach to your marketing and communication strategy, it’ll be a lot easier…

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4 Ways Purpose-Driven Brands Can Share Their Impact across their Social Platforms

In today’s social climate, a purpose-driven brand outshines others.  Millennials and Gen Z now make up a large portion of consumers and they prefer to connect with (and buy from) businesses who have a clear sense of who they are, what they wish to accomplish, and why they do what…

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womxn smling at laptop working on a rebranding strategy for her business

Figuring Out When It’s Time To Rebrand Your Company

The new year is upon us, and with that… ch-ch-ch-changes 🎶 are happening! Especially so when it comes to your entrepreneurial endeavors! So whether you’ve updated your business’ vision, mission, or even team… it might be time to consider a rebranding or brand refresh strategy.  Sounds, scary? It shouldn’t be!…

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womxn working from her laptop outside with cloudy skies behind her

How Small Businesses Can Effectively Create & Use A Content Calendar

Social media is a wild ride, especially if you’re a small business. From creating visual content to writing the right captions, finding the perfect hashtags, and picking the ideal times to post…it can be overwhelming and chaotic to even start posting. Lucky for you, though, there’s a tool out there…

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brand strategist with pineapple, copywriter holding pineapple, the quirky pineapple studio

Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!