Understanding what actually leads to a successful small business means… Digging into the data (and analytics, and numbers…). And while diving into analytics and looking at the numbers miiiight seem overwhelming – especially for someone who isn’t that big into data – the truth is that tracking the right metrics…
If you’re here, it’s probably because you’ve seen the word “marketing audit” floating around – especially this time of the year – and you just want answers: “What the hell is a marketing audit, and what is it good for?!” Don’t stress – you know we’ve always got your back…
Simplified small business messaging wins EVERY 👏 SINGLE 👏TIME 👏 In an article published on ActiveCampaign, they dived into 10 memorable copywriting examples and why they are iconic. Many of the brands that they linked to kept it simple by: Making their message concise (not clever) Knowing exactly what their…
A powerful brand message for small businesses means… Being remembered by your clients, so you build authority online and in-person Connecting with them on a deeper level, so they become brand loyal Making more impact within your community to help more people, and ultimately creating a sustainable business A weak…
As a small business owner, time is money! The last thing we want you to do is to spend hours of YOUR time on mundane content marketing tasks that suck up your time and energy. As a service-based business, your time is much better spent on tasks like: Building and…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.