The new year is upon us, and with that… ch-ch-ch-changes 🎶 are happening! Especially so when it comes to your entrepreneurial endeavors! So whether you’ve updated your business’ vision, mission, or even team… it might be time to consider a rebranding or brand refresh strategy. Sounds, scary? It shouldn’t be!…
It’s easy to feel intimidated when you see other small businesses share their quantitative impact, especially when your business creates social change within your communities. Let’s talk about the differences between QUANTITATIVE and QUALITATIVE impact! Quantitative impact and results can be measured by numbers. Things like: X amount of people…
Simplified small business messaging wins EVERY 👏 SINGLE 👏TIME 👏 In an article published on ActiveCampaign, they dived into 10 memorable copywriting examples and why they are iconic. Many of the brands that they linked to kept it simple by: Making their message concise (not clever) Knowing exactly what their…
A powerful brand message for small businesses means… Being remembered by your clients, so you build authority online and in-person Connecting with them on a deeper level, so they become brand loyal Making more impact within your community to help more people, and ultimately creating a sustainable business A weak…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.