the quirky pineapple blog

social impact

4 Ways Purpose-Driven Brands Can Share Their Impact across their Social Platforms

In today’s social climate, a purpose-driven brand outshines others.  Millennials and Gen Z now make up a large portion of consumers and they prefer to connect with (and buy from) businesses who have a clear sense of who they are, what they wish to accomplish, and why they do what…

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3 Ways Small Businesses Can Share Your Social Impact

It’s easy to feel intimidated when you see other small businesses share their quantitative impact, especially when your business creates social change within your communities. Let’s talk about the differences between QUANTITATIVE and QUALITATIVE impact! Quantitative impact and results can be measured by numbers. Things like: X amount of people…

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5 Pillars of a Powerful Message for Social Enterprises

Your brand’s story is crucial to share your businesses’ mission and purpose. But what about the message your story carries? A message of resilience? A message of hope? A call for action-takers to take the first step towards change? For social enterprises, a powerful message sits atop 5 pillars. These…

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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