Engagement. The magic buzzword that all social media users and social-savvy business owners strive for. We work for it, dream of it, and, in some cases, see it boost! If you’ve ever wondered about how to increase engagement on social media – you’ve come to the right place (we’ll also…
With the rise of platforms like Instagram and TikTok, traditional marketing techniques are slowly evolving – and, some, disappearing – to make room for more up-to-date features that will catch someone’s attention. And not only are platforms evolving, but consumers are too. We’ve become hyper-connected and ultra-sensitive to marketing attempts…
The thing about creating a cohesive social media presence is that it helps boost your credibility and gets people excited about following and interacting with your brand. Ask yourself this: are you more likely to follow a brand or business with a messy, disconnected, all-over-the-place social media presence…or a brand…
Oh, to have a perfectly curated Instagram feed…With the identical hue, the perfect combination of photos that always seem to fit one another, the glossy graphic posts that add a little spice. Curating an Instagram feed is like the holy grail of being online: you feel proud that you could…
TW: This article contains mentions of racism, sexual assault, and violence that might be triggering to survivors. The connection between social media and activism has been steadily growing for the better part of a decade. With political and social causes rallying followers and other passionate changemakers through platforms like Instagram…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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