Navigating the ever-changing landscape of content marketing can often feel like stepping into a library wearing a blindfold. Sure, you know the place is brimming with information… but you can’t really see where you’re going or how it’s going to help you because it’s just that overwhelming. But we’re going…
Engagement. The magic buzzword that all social media users and social-savvy business owners strive for. We work for it, dream of it, and, in some cases, see it boost! If you’ve ever wondered about how to increase engagement on social media – you’ve come to the right place (we’ll also…
As business owners, entrepreneurs, or content creators, it’s essential to understand the importance of a social media marketing platform. Especially in today’s political and social climate. With more consumers aware of sneaky tactics, people are paying close attention to what the companies they support are saying and how they’re portraying…
Let’s kick things off by saying that the idea on social media that you need to “pay to play” isn’t 100% true. Yes, it’s a nice little boost. Yes, it does help to pay. But, in today’s world, not everything that’s paid for is gold. There are different ways to…
What do you first think about when you follow a business on social media? Your thoughts could be… Who are they? What are they about? Can I be friends with them? Do I like them? Social media makes businesses more relatable now than ever. The power of building human connections…
We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!
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