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Our Top Social Media Trends and 2023 Marketing Predictions

The world of marketing and social media is ever-evolving: there’s always a new trend, a new platform, a new set of “rules” to abide by… and all that change can be a lot.  But change shouldn’t stop you from continuing to grow your business and get your name out there!…

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5 Reasons to Use Video Marketing for Your Business

With the rise of platforms like Instagram and TikTok, traditional marketing techniques are slowly evolving – and, some, disappearing – to make room for more up-to-date features that will catch someone’s attention.  And not only are platforms evolving, but consumers are too. We’ve become hyper-connected and ultra-sensitive to marketing attempts…

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3 Content Marketing Mistakes to Avoid in 2021

WHEW – y’all, what a year. If online marketing wasn’t on your radar yet, it most certainly is now. We’ve seen content marketing mistakes to avoid, trends that we can support, and some very interesting apps pop-up for the digital space. If you’re just exploring content marketing for your small…

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6 Ways to Find Creative Video Ideas Your Audience Will Watch

If your goal with finding creative video ideas is to show your expert know-how and increase your authority in your niche, it’s extremely important that the video content you create is what your ideal client wants to watch. Not what you want to teach them. Not what you think they…

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video for brand strategy with it's a travel o.d. - the quirky pineapple studio

How to Incorporate a Video Content Strategy for Your Business

We all know CONTENT IS KING, right? I mean, if you didn’t know… now you do! Today, there are so many different mediums of content that can be utilized in a brand and content strategy. Some of them are: Photos Texts (Blog posts, newsletters, captions, brochures, etc.) Graphics Podcasts Voice…

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Welcome!

We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

content marketing and strategy resource for small businesses

Want to get a content marketing strategy that doesn’t involve burn out? Download our Content Generating Machine ebook to help you cut your content marketing time down, repurpose like a pro, and never run out of ideas!

Heartfel Copywriting Bundle

The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!