the quirky pineapple blog

website copywriting

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Is All Copywriting Manipulative?

Jump on Google and the first result (and second and also fourth…) searching “manipulative copywriting” is an Amazon “bestseller” that touts the benefits of grasping “clients’ attention” and making “any offer inviting using enticing words”.  A book that teaches you how to emotionally manipulate (that’s literally the first chapter) people…

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3 Ways Manipulative Copy Shows Up In Your Marketing Strategy

Manipulative copywriting can show up unintentionally and unconsciously, even if we have good intentions – especially if we’ve been taught “big sales tactics”! It’s on sales pages, tucked away inside an email newsletter, hidden in the middle of 💃dancing emojis on an Instagram caption…the list goes on. “Tell us where…

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6 Engaging Writing Tips To Boost Your Content

If you’re here, you’re probably already aware that content is king 👑 when it comes to boosting your brand, generating sales, and getting your name out there. Without this, people would have no clue what you’re about – even if you have all the design, visual, and snazzy graphics behind…

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3 Biggest Mistakes with DIY Copy You Need to Avoid

We totally understand DIYing your copy when you first start out in business. It makes sense to write and do everything yourself, for the first few months (or years), before you’re able to invest in outsourcing or having an expert help you! But, we’ve seen a few things happen when…

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When to Rewrite Your Website Copy

Your business has been running for over two to three years now. You’re not considered a “newbie” anymore and you know exactly what your business offers and who you help. The excitement to scale and grow your business, whether you’re in the tourism, hospitality, or gastronomy industry, is making you…

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We’re a brand strategy & copywriting studio for mission-driven, BIPOC, LGBTQIA+, and Feminist-run brands and businesses who want to increase their visibility and connect with their communities through the power of story and content. We share tips & advice on how to make marketing (and business) fun!

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The Heartfelt Copywriting Bundle

A comprehensive resource to help you write personality-filled website copy and share your message through powerful words that convert your readers to clients. Learn how to write your own website copy with this bundle!