Marketing your business can feel like… a lot. From developing your brand identity to putting together a brand message strategy, there’s always something that you need to tackle or refine. However, there’s one BIIIIG factor that we believe can make the difference between a marketing plan that falls flat and…
When it comes to digital and content marketing, high-converting content is all about understanding your audience, crafting compelling messages, and providing clear calls to action (CTAs) – especially if your main goal is to either boost sales or drive up engagement. However, this isn’t a matter of throwing things at…
BRAND: Nourish SERVICES: Instagram & Email Content Management, Updated Website Copy nourish.community @nourish_____ Through art and creativity, Nourish works with communities and organizations to deepen their cultural awareness and enhance communication skills. Focused on – as they define it – a “human-centered approach to DEI”, their work includes everything from…
BRAND: Unwrapped Evolutions SERVICES: Website Copywriting ** COMING SOON! ** Life transition coach and digital nomad Lyda Michopoulou (they/them) reached out to Team Quirky looking for help creating SEO-friendly website copy for their new business, Unwrapped Evolutions. Unsure of how to effectively integrate keywords and well-written content without compromising their…
When it comes to setting up a content marketing strategy, there are a few things to keep in mind before you can hit that “PUBLISH” button. This includes your brand’s voice, target audience, goals, and even budget. From there – and once you’ve outlined the so-called basics of content marketing…
The Quirky Pineapple Studio (2017-2025) agency doors have closed, but our blog is still up and running with great business and marketing resources to help you apply a culturally competent and liberatory marketing strategy.
Connect with me (hi, it’s Cassandra!) for freelance brand strategy and marketing consulting, copywriting, or speaking opportunities.