Copywriting & Content Strategy | Susan Padron Stylist

When Susan first contacted me, she had been in business full-time as a personal stylist for almost three years. She felt that her website copy was outdated and wasn’t clearly speaking to the clients that she wanted to help. After our initial Strategy Session, we decided that her website copy was not speaking to her true ideal clients. After being in business full-time, she had a clearer idea of who her ideal clients were and how she could specifically help them. She also wanted to share her sassy side and bring in more of her personality into her website copy and content!

I am so excited and proud to share the updated Susan Padron Stylist website and the content strategy that we developed for her social media platforms, blog posts, and newsletter. Susan’s new website copy is fun, sassy, and really shares her voice and message while also speaking directly to the type of women she knows she can best help. Her content strategy brought in more leads and converted more of her followers into clients. She was able to start having real conversations with her audience and learn about what they wanted!

“Cassandra Le and The Quirky Pineapple Studio are seriously fantastic! I always feel so inspired and motivated to take my business to new levels, every time I work with her! She gives me the little nudge that I need to keep pushing myself forward and out of my comfort zone so that my business can grow!” Susan Padron

Susan Padron Stylist

Website Copywriting & Content Strategy:

Website Copywriting

• 5 pages of website copy (Home, About, Service pages, Contact)
• Branding Questionnaire
• One 60-min website strategy call
• 2 revisions
• 30 days of support via email & Voxer

Connecting Content Strategy

• 6 weeks of Content Strategy
• Four 60-min bi-weekly calls
• Content questionnaire
• Resources and templates
• 1 month of Voxer support

Copywriting & Content Strategy Examples:

Results:

After working together, Susan had a brand new website with updated copy, structure, and photos! She can now confidently share her sassiness while highlighting her unique selling point and speaking directly to her ideal clients. During our time together, through our content strategy direction, she was able to sell out her birthday special, create her first digital product (an EBook), and launch a free webinar for her audience members that she later sold as a digital product!

With her new website copy, she has a strong message and clear target audience, and through the content strategy, Susan’s been able to create relationships with her clients, convert followers into clients, and share content that is relevant to who she is and what her brand represents.