Express Brand Intensive | The Roaming Flamingo

Branding & Content

Before working together, Julia struggled with creating a clear message for her travel blog and her brand. She didn’t want to be seen as “just another travel blogger’, but as a travel writer that can offer upbeat, fun, and catchy content for travel and tourism brands! During our call, she explained that she’s worked in the press, collaborated with large travel brands, and had her work in print magazines, but it was hard for her to find retainer clients and create consistent work.

I am SO proud of Julia for buckling down and working on revamping her ENTIRE website to provide a more polished and professional look, based on our Express Brand Intensive. She worked through all of the homework that I gave her, established clear packages for each of her ideal clients, and started presenting herself and her brand with more conviction and excitement – quickly standing out from the crowd of “travel bloggers”. We had a deep dive into her messaging, developing her ideal client avatar, and edited/worked through her website copy, so it clearly expressed the culture and personality that she has! We used her energy offline and translated it online – without losing all her pizazz!

“I have to say that Cassandra was not only super professional but also fun too. She was so very helpful in steering me in the right direction in terms of strategy and branding my travel writing business.

I highly recommend her services because she has this amazing upbeat attitude, she’s full of positivity and most importantly, she knows her stuff!

The next sangria is on me!” – Julia D’Orazio

The Roaming Flamingo

Express Brand Intensive

Express Brand Intensive

  • One 90-minute meeting
  • Resources, templates, and more
  • Brand Storytelling
  • Content Strategy
  • Business Growth Plan (inclusive of packages audit)
  • Action Plan
  • Unlimited email & Voxer messages
  • One 30-minute client wrap-up call

Strategy Examples:


After an Express Brand Intensive, Julia was able to clearly identify WHO her ideal, target audience was, what services she could provide for them, and confidently share about The Roaming Flamingo and connect with her audience in a more heartfelt way. She focused on rewriting and redesigning her entire website for more organization and clarity for her ideal audience – making it easier to find clients and offer her retainer services. Her message and fun personality is much more visible in her new website and her copy – showing off how great she is!

Julia now has a beautiful new website that is clearly organized, shares her brand message, and connects with her audience online and in-person. She’s developed a brand story that captures her offline personality into an online presence and powerhouse, making her refreshed travel writing business, not only personal and fun but equally as professional!

Are you ready to work together?