Strategy Intensives
Brand Message & Content Marketing Strategy
Get a custom, high-level strategy for your brand message, content, and/or launch. You'll get a tailored strategy for your brand and an action plan to put it in place, so you grow brand awareness, your community, and build brand loyalty.
Not attracting the right type of people to your brand or offers?
It’s not a…
- Sales
- Marketing
- Platform
- Follower count
Problem…
You have messaging misalignment.
Ok, let's play a game... how many of these sound like you...
You’re not new to the game, you’ve been in business for a few years now, and you’re an expert at your craft.
You know you have a powerful message to share with your audience.
You not only want to increase your reach, you want to deepen those connections you already have with your clients, community, and collaborators.
You don’t want sleazy marketing tactics, pushy-sales, or FOMO marketing that feels unethical and not your vibe - you’d rather approach sharing your message and marketing in a more inclusive and holistic way.
You want a fresh way to communicate your message - taking you to the next level of your business and growth, expanding your community, and making it fun along the way.
Forget trying to keep up with what your competitors are doing and instead…
Step out with a bold and powerful message and marketing strategy that solidifies you as a (r)evolutionary in your industry - because you do things different.
Really, it’s time to stop hiding behind your work and get you, your brand, and offers visible.
We’d love to shake up the game with you…
Choose Your Strategy Session
Messaging Strategy
Industry Influence Thought Leadership Intensive
For founders, thought leaders, personal brands, and small business owners who want a cohesive and concise brand message that gets you booked for more industry opportunities.
If you have various projects and need a brand strategy under ‘one house’, or you want to position yourself as the go-to in your industry - this intensive is for you.
We work together through our Quirky Octopus™ methodology to take you through the 4 Ps of brand messaging - personal, personality, people, platform.
After our session, you’ll receive a 15+ page Brand Message Handbook that details your mission, vision, values, and more, and support to implement it across your website and content channels.
Here’s what it looks like:
Pre-work Questionnaire
3hr Zoom Strategy Call
Brand Message Handbook
Up to 2 rounds of revisions
Unlimited Voxer & email support during and 30 days after the session
Copy & content revisions
Walk-through video on how and where to implement your document & new message
30 days of support after our session
2x 30min check-in calls
Investment: 2.000€ EURO
payment plans available
Boost! Offer Messaging Intensive
For service providers, coaches, and consultants who have a specific offer you are preparing to launch or sell, and need to dive into what makes your offer unique and exactly what your clients need.
Get clear on HOW to communicate the value of your offer from a copywriting perspective, so you can help more people and deepen your impact in the community.
The Offer Messaging Intensive can help you raise your rates, get clear on what makes you stand out from your competitors, and gives you the language to talk about your offer across any platform.
We work together through our Quirky Octopus™ methodology to take you through the 4 Ps of offer messaging - personal, personality, people, platform.
After our session, you’ll receive a 10+ page Offer Messaging Handbook that details your offers unique selling point, the value of the offer, why your audience needs to buy, and some content ideas to use during any sales periods.
Here’s what Boost! looks like:
🍍 Pre-work Questionnaire
🍍 3hr Zoom Strategy Call
🍍 Offer Messaging Handbook
🍍 Up to 2 rounds of revisions
🍍 Unlimited Voxer & email support during and 30 days after the session
🍍 Copy & content revisions
🍍 Walk-through video on how and where to implement your document & new message
🍍 30 days of support after our session
🍍 2x 30min check-in calls
Investment: 2.000€ EURO
payment plans available
Regina Lawless
Coach, Speaker, Former Head of DEI at Meta
"Cassandra and the Quirky Pineapple Team are the creative partners you need if you're looking to solidify the messaging and content strategy for your brand.
They helped me to get clear on who my company Bossy and Blissful is actually serving, how to describe my offerings in a compelling way to my target audience. Beyond that, Cassandra was a delight to work with. Her and her team are kind, responsive and go above and beyond!"
Marketing Strategy
(R)Evolutionize your Industry Content Marketing
Don’t know what to post, where to post, or what to say to grow an engaged community and position yourself as the go-to in your industry?
Have a message you want to synthesize into relatable, thought-provoking, and conversation-starting content?
During the (R)Evolutionize your Industry Content Marketing Intensive, we work through our Quirky Octopus™ methodology to take you through the 4 S of content marketing - strategy, systems, sass, and sustainability.
After our session, you’ll have a 6-month Content Marketing Roadmap that maps out your evergreen and social content to grow your thought leadership and community across platforms and offline.
Here’s what’s included:
🍍 Pre-work Questionnaire
🍍 3hr Zoom Strategy Call
🍍 6-month Content Marketing Roadmap
🍍 Up to 2 rounds of revisions
🍍 Unlimited Voxer & email support during and 30 days after the session
🍍 Copy & content revisions
🍍 Walk-through video on how and where to implement your document & content strategy
🍍 30 days of support after our session
🍍 2x 30min check-in calls
Investment: 2.000€ EURO
payment plans available
Surge! Launch Strategy
Make launching your offer way less stressful and more fun, easeful, and with a surge of personality!
During the Surge! Launch Strategy Intensive, we work through our Quirky Octopus™ methodology to take you through the 4 S of launching - strategy, systems, sass, and sustainability to develop plan for your next launch.
After our session, you’ll have a Launch Strategy Roadmap that breaks down your sales campaign into pre-launch, launch, and post-launch, with content ideas for social media, email campaigns, and more to create a fun and engaging launch that moves your audience to purchase!
In your Roadmap, you’ll also have a checklist for each stage of the launch so you won’t miss any important details or steps.
Here’s what’s included:
Pre-work Questionnaire
3hr Zoom Strategy Call
Launch Strategy Roadmap
Up to 2 rounds of revisions
Unlimited Voxer & email support during and 30 days after the session
Copy & content revisions
Walk-through video on how and where to implement your document & content strategy
30 days of support after our session
2x 30min check-in calls
Investment: 2.000€ EURO
payment plans available
Content Day
Batch create content for your social media marketing with a strategic Content Day!
If you want to create a content bank you can return to with strategic videos, b-roll, self-portraits, or more, we can set you up with a content plan, shot list, and direction… so you know exactly what to write, record, create, and design to keep in your content back pocket.
During the Content Day Intensive, we work with you to design your own Content Day - taking you through our Quirky Octopus™ methodology of the 4 S of content marketing - strategy, systems, sass, and sustainability.
After our session, you’ll have a Content Day Plan for your own Content Day that shares everything you need to batch create content like video ideas, images, photographer & location recommendations, etc.
Here’s what’s included:
Pre-work Questionnaire
60min kick-off call
Content Playbook & Shotlist
🍍 Unlimited Voxer & email support during our intensive
1 round of revisions and edits
60min walk-through call after final deliverables to explain how to implement your document & get the most from your Content Day
Investment: 1.000€ EURO
payment plans available
**Bring Cassandra to your Content Day for planning, creating, and batching content! Base rate is 3.000 - 5.000€ EUR depending on flight and per diem fee.
*Looking for just one, or a combination of strategies?
Let us know in your application and we can talk about a custom proposal that includes the strategies you need for your brand.
Our Strategy Intensives are for you if…
You’re rebranding and/or pivoting and want to refresh your brand message to make sure it’s aligned with your new direction
You’ve been DIYing your brand message and/or content marketing and although it’s worked before, it’s not connecting like you want or need it to anymore
You want help to map out the next 6 months of your content marketing strategy for an upcoming launch or to increase community engagement
You’ve been getting A LOT of inquiries to work together (YAY!), but most of your leads aren’t sure what you do, who you help, or how you help... they just know they like your vibe
You've gotten amazing results with your offers but you're not sure how to communicate the next level transformation you get for your clients
Business is growing (*celebrations!*) and as your brand expands, you want to elevate your message and marketing to match the next stage of your journey
If you want accountability and a do it yourself approach, we recommend taking a look at the Heartfelt Website Copywriting Bundle!
This bundle includes video resources to hone in on your brand message and gives you templates to write your own website copy following our methodology.
Ready to build out a strategy that works for you?
Maria Javier
Thrive Coach for BIPOC Introverts & HSPs
“I was really struggling with finding the words to authentically express who I am, who I serve, how I serve, and my offerings. Cassandra made what I thought would be a stressful process much more enjoyable and fun! She asked all the right questions to help me unpack what I was feeling and thinking so that the final message feels refined and aligned. Her insight into how an audience will receive and process information was particularly helpful and taught me how to examine my own messaging. I had a spectacular experience with Cassandra and The Quirky Pineapple Studio and I highly recommend their services.”